
At Harlowe, we understand lighting is a key element of creative expression. Our Annual Distributor Summit brought together our valued partners to reflect on our progress and, more importantly, to chart a path forward. This year’s summit focused on innovation, consumer-centric sales strategies, and our ongoing commitment to providing creators with lighting solutions that fuel productivity, inspire creativity, and support their evolving identities.
By staying attuned to the changing landscape of the creator economy and investing in consumer-centric approaches, we reaffirmed our commitment to delivering lighting solutions that not only meet practical demands but also support the personal and professional growth of the creators we serve.
Innovation for Evolution & Growth with CEO Helena Bian
CEO Helena Bian introduced an innovative range of products designed to elevate creators' visual experiences, revealing advancements signaling a fortified commitment to the art of content creation and the community Harlowe serves.
Insights from the Global CMO: Reflecting on 2024 Achievements
In her keynote speech, Kiran Karnani, Harlowe’s Global CMO, highlighted the brand’s remarkable growth in 2024. She discussed the expansion of Harlowe’s global sales, driven by the brand’s focus on enhancing value, expanding markets, and fostering a creative community.
Kiran also addressed the evolving needs of content creators in an increasingly sophisticated industry. She emphasized how Harlowe’s premium brand positioning, exceptional user experience, and unparalleled product performance uniquely position the brand to meet these demands. She further praised Harlowe's creative community, a passionate group of visual storytellers whose creative expression inspires others to follow their unique light.
Regional Distributor Highlights: Success Stories Across Markets
Europe – Mickael Adoul, Brand Manager
Key initiatives such as local KOL partnerships and exclusive experiential events have significantly enhanced Harlowe's brand equity and market share. Looking ahead, Mickael announced plans to amplify promotional efforts in 2025, bringing innovative lighting experiences to more creators across Europe.
South Korea – Karen Lee, Business Representative
Karen Lee outlined Harlowe's successful multi-channel strategy in South Korea, encompassing e-commerce platforms, offline stores, rental services, and B2B ventures. She shared plans to promote Harlowe’s flagship products through partnerships with local creative agencies and art institutions. By organizing exhibitions and workshops, Harlowe aims to deepen its cultural impact in South Korea while further strengthening its DTC initiatives to drive growth.
Taiwan – William Tseng, Marketing Manager
William Tseng underscored the impact and importance of integrating Harlowe products into Taiwan’s vibrant cultural landscape through collaborations with local art spaces. The combination of live product demonstrations and online engagement elevated the brand’s visibility and user expertise. In 2025, Harlowe will align with Taiwan’s cultural trends, hosting photography contests and thematic workshops to inspire creators and boost market performance.
Lighting Up the Future Together
The Harlowe's Annual Distributor Summit 2025 concluded with a renewed commitment to empowering creators worldwide. Harlowe’s mission lies in enabling creators to explore and shape their visions through cutting-edge solutions.
As a brand dedicated to supporting the artistic journey, Harlowe will continue to build an ecosystem where creators can unleash their potential and craft extraordinary visual narratives. In 2025, Harlowe remains steadfast in its mission to inspire, innovate, and illuminate, embarking on this vibrant journey with its global partners and creators.