Hobolite, known for its premium lighting solutions for content creators, has officially rebranded to Harlowe, marking a pivotal shift in the company's identity and strategic direction. The rebranding reflects Harlowe's expanded vision of providing innovative, timeless lighting products that empower creativity across multiple disciplines, while fostering a deeper connection with its growing community of creators.

The name 'Harlowe' was chosen as a tribute to the Golden Age of Cinema, a time when creativity and innovation flourished, capturing the timeless artistry and the boundless potential that light brings to the creative process. It also reflects the evolution of our brand, inspired by the Greek word "Har," meaning mountain, symbolizing our journey of growth, resilience, and exploration. This transformation embodies our pursuit of unlocking new creative heights while staying true to our core values and commitment to exceptional lighting solutions.

CEO Helena Bian explains, "As we looked toward the future, it was clear that Hobolite's identity needed to evolve to keep pace with our expanding vision. The name 'Harlowe' was chosen to represent the broader aspirations we have for the brand—moving beyond lighting technology to a focus on limitless creativity and artistic expression. Harlowe is about empowering creators with the tools to bring their ideas and stories to light, no matter the medium." 

The rebrand also brings with it new offerings and programs that align with Harlowe's focus on building a creative community. In addition to an expanded product line that continues to emphasize portable and innovative lighting solutions, Harlowe is introducing its new community-focused initiatives. The newly launched Harlowe Creator Circle is an ambassador program designed to bring together content creators, photographers, and filmmakers who share a passion for visual storytelling and building authentic connections. 

“At Harlowe, we're fostering creativity and community,” Bian adds. “Our new programs and products are an extension of our belief in supporting and celebrating creators at every stage of their journey.” 

As part of this expanded vision, Harlowe is committed to maintaining its core values of design, innovation, and sustainability. The company's rebrand signifies a continuation of its mission to offer premium, thoughtfully designed lighting products while empowering creators to push the boundaries of their craft.  

Harlowe products remain available worldwide and online at www.harlowe.com. For more information about Harlowe, follow the brand on Instagram, Threads, Facebook, and YouTube at @harlowecreators.

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